Marketing that answers to booked revenue
Trade shows, email pushes, and search ads — attributed all the way to the invoice, because the lead never leaves the system.
THE UNBROKEN CHAIN
A badge scan at the Permian show becomes a lead, the lead becomes quote Q-2214, the quote becomes SO-1092, the order becomes invoice INV-8843. Campaign attribution isn't modeled — it's the literal record chain.
ROI PER CAMPAIGN, IN DOLLARS
The spring BOP-recert email push shows 14 leads, $640K pipeline, $118K won: 6.2× return. The search ads show 1.9×. Next quarter's budget argument is over before it starts.
AUDIENCES FROM ERP TRUTH
Build a win-back audience of customers dormant twelve months, or every contact who bought valve recerts — straight from customer records, no export-import shuffle.
SALES AND MARKETING ON ONE NUMBER
When both teams read pipeline from the same system, 'marketing leads are junk' becomes a filterable claim. Sometimes it's even true — now you can see which campaign, and fix it.
Explore the module → · 60-second video walkthroughs →
See it on your data. Bring one real job — a quote, a traveler, and the invoice — and watch it flow end to end in a 30-minute live demo.